Sissou is a new knitwear label based in London that makes gender neutral jumpers for men, women and children.
I was commissioned to create a visual concept that successfully communicated this while also creating a grassroots campaign to grow a micro following from nothing on a limited budget.
My favourite way to shoot fashion is with real people so I street cast a diverse ensemble in and around London Fields and Bethnal Green, photographing them as I found them, but wearing one of the pieces.
Creative Director & Photographer: Sean Jackson
Casting: Sean Jackson & Sissou